Buyers are a Dime a Dozen. Sellers is Where the Money is.

Let me tell you how I found that out.

Three and a half years ago I was trying to buy a business. Not sell one. Not broker one. Buy one.

So I built a Facebook group where owners gathered. A place where people who wanted to sell could meet people who wanted to buy.

It grew faster than I expected. 10,000 new members every month. All organic. No paid promotion.

And then I noticed something.

The owners who posted their businesses for sale started getting leads. And then the questions started coming in. Publicly. Right there in the comments.

What are your margins? Can I see three years of returns? Will you seller-finance? What does the lease say? Why are you selling now?

I watched owners who had spent years looking outward — running the business, growing it — suddenly being looked at. By strangers. All at once. In public.

They were not ready for that.

Let me give you a recent example.

A member listed his business on February 6th.

By the last week of February he had hired a broker.

21 days.

That broker was not in this community.

Could have been you.

Here is what happens when a broker is visible in this community.

A business owner reached out through the group. He had a 25-year-old construction company operating across three states. $1.5 million in revenue. $650,000 in seller's discretionary earnings. Active contracts with Target and Walmart running for 13 years.

He had already spoken with two local brokers.

One quoted him $5,000 upfront.

The other wanted $10,000 upfront and told him it would take three months just to get the listing live.

He was frustrated. He sent me a direct message.

"I need a broker that can help me with valuation and determine a selling price."

Read that again.

This is not an owner who thinks he knows best. Not someone who already has a number in his head and wants a broker to rubber stamp it. This is an owner who respects the process, respects the expertise, and wants to be guided.

Every broker's dream client.

I posted in the group looking for brokers.

They came in fast. But not all of them were what they claimed. Some had thin experience. Others were just fishing for a free referral.

I vetted them.

The broker I selected was serious. She bought a yearly listing on BizMrt.com. The next day she signed up the owner.

A 25-year-old construction company. $650,000 in seller's discretionary earnings. A business like that sells for $1 million to $1.5 million.

That is $100,000 to $150,000 in her pocket.

For a $400 yearly listing.

And the owner is motivated and willing to follow directions. This deal will close.

That is not the only one.

One broker paid $1,000 for a single post. He was active in the group — posting, commenting, sending messages. He ended up with three seller listings. Then offered to buy the entire group outright.

I said no.

Another broker told me simply: "I am getting listings from the group."

The brokers who are visible in this community are getting listings.

The ones who are not visible are not.

It is that simple.